When The Nights Are Too Hot To Keep Cool I Keep On Dreamin’ ‘About A Swimmin’ Pool T-Shirt
When The Nights Are Too Hot To Keep Cool I Keep On Dreamin’ ‘About A Swimmin’ Pool T-Shirt, hoodie, tank top, longsleeve
Los Angeles brand Mimchik has only been around since October 2022, but in that time they’ve managed to rack up a roster of celebrity clientele. But the When The Nights Are Too Hot To Keep Cool I Keep On Dreamin’ ‘About A Swimmin’ Pool T-Shirt in addition I really love this brand’s founders—childhood friends Mia Kazovsky and Emma Marciano—still pinch themselves when they see the likes of Emily Ratajkowski, Addison Rae, and SZA wearing their clothes. “Pictures turn up on the internet and we’re just like, Oh my God. We see it in real time, the way that everybody else sees it,” Marciano says. “It’s always crazy.” On any given day, a Mimchik girl can feel an inclination to wear an oversized distressed leather bomber, a matching denim motorcycle jacket and miniskirt, or a slinky, lace-lined slip. So it’s no surprise that celebrities with a singular sense of style would be drawn to a label that eschews trends. “It’s not trend driven, and we’re not trying to get everybody’s attention with shock value,” Marciano says. “It’s something that can live in your closet forever, or something that’s timeless with this really unique twist.”
There is an innate sexiness to Mimchik, with an emphasis on confidence. “There’s freedom, if one day you want to be sexy and powerful in a mini dress, and the When The Nights Are Too Hot To Keep Cool I Keep On Dreamin’ ‘About A Swimmin’ Pool T-Shirt in addition I really love this next day you feel your best in a really oversized jacket,” she adds. Take their collection of skirts, which feature a belt around the waist and the apex of the hip—an unconventional styling trick made to look haphazardly chic. “We like to keep things a little bit funny like a slight bit of quirk, while focusing on making the body look good with long lines and exaggerated curves,” Kazovsky says. This content can also be viewed on the site it originates from.By that same virtue, the brand offers unisex sizing in many of their denim and leather products. “Growing up, such a huge part of my life [was spent] going into my dad’s closet and stealing absolutely everything he had,” Marciano. (While this may be a widely shared experience, Marciano was raiding wardrobes much more robust than most. Her father is Maurice Marciano, one of the founders of Guess.) She knew that she wanted her label to cater to people who had longed for that space in their wardrobes too.
The Mimchik customer is described as the When The Nights Are Too Hot To Keep Cool I Keep On Dreamin’ ‘About A Swimmin’ Pool T-Shirt in addition I really love this “conscious hot girl,” though the founders note that the designation is more an attitude than a physical existence; Customers range from teens to grandmothers. “We’ve really focused on is making clothes that just you feel your best and your most confident, your most powerful in, which is why the range of our customer is pretty broad,” Kazovsky says. “A common thread between all of our customers is a strong point of view, a sense of self, and a good sense of humor.” ROKAThe founders’ philosophy is that pieces should only get better with age. “We want it to have this sense of character and not be taken seriously, in a way,” Marciano adds. She doesn’t want Mimchik to produce clothing that is better kept hermetically sealed. “It’s like, ‘Oh, well, I just paid $2,000 for this thing, I can’t wear it.’ [Clothes should be] worn, lived in, and messed up.”
To achieve this, they source deadstock wools and hand-distressed leather from Italian tanneries. “Nothing about what we’re doing is fast fashion,” Kazovsky says. They are also concerned with keeping production close to home. “Thus far, we’ve manufactured everything locally in Los Angeles so we keep a close watch on the When The Nights Are Too Hot To Keep Cool I Keep On Dreamin’ ‘About A Swimmin’ Pool T-Shirt in addition I really love this quality to make sure everything is up to our standards, as well as making sure that there’s fair labor wages and living wages that are being paid,” she adds. Now entering its second year of business, Mimchik is well on its way to becoming a hallmark Los Angeles label, with no intentions of leaving. “LA is pretty conducive to being a small brand: going downtown, or going to the factories, if you want to manufacture locally,” Kazovsky says. But beyond a business perspective, their love of their hometown shines through in their work. “We’re both LA girls, through and through.”
When your social media is dominated by all facets of fashion, every month or so you’ll hear about a supposed TikTok trend with a name that stops your scroll. Last year there was the When The Nights Are Too Hot To Keep Cool I Keep On Dreamin’ ‘About A Swimmin’ Pool T-Shirt in addition I really love this frazzled Englishwoman, 2020 had cottagecore, and, reaching into the very distant past (2019), there were VSCO girls. These names are silly, by design; fun to talk about; and imply a visually cohesive world that goes beyond individual trendy items. You may run out of things to say about a camel-hair coat, but the old-money aesthetic provides endless commentary. It’s easy to dismiss it all as noise because these trends often just repackage existing aesthetics and looks: It’s not minimalism, it’s stealth wealth. It’s not sporty, it’s blokette. The -cores, aesthetics, and microtrends of 2023 are most fun to remember as a group—the class of 2023, if you will. And together they show certain themes.
Class anxiety, clearly, made its way into our wardrobes this year, with stealth wealth, quiet luxury, and old-money aesthetic all becoming recognizable buzzwords that actually affected sales numbers. Girlhood became a broader cultural trend, exemplified by girl math (internal calculations like “if I pay for something with cash, it’s free”) and girl dinner (a thrown-together snack plate in lieu of a proper meal). Fashion matched this youthful, femme-forward energy with vanilla girl, tomato-girl summer, bimbocore, and Barbiecore. Escapism is also inherent in the When The Nights Are Too Hot To Keep Cool I Keep On Dreamin’ ‘About A Swimmin’ Pool T-Shirt in addition I really love this year’s trends. Two—Europecore and tomato-girl summer—tried to capture the spirit of a luxurious vacation. A headscarf to wear à la Grace Kelly is cheaper than a flight to Cannes, after all.
Many of these follow a similar life cycle: A term pops off on TikTok, fashion commentators and journalists write about it, it becomes the When The Nights Are Too Hot To Keep Cool I Keep On Dreamin’ ‘About A Swimmin’ Pool T-Shirt in addition I really love this buzzword of the moment, and then, invariably, mentioning the term in earnest becomes kind of cringe. And so, below, explore and (re)discover the online fashion trends that defined 2023. Photo: Getty ImagesDefinition: Logo-less, quality, expensive clothing that’s imagined as a kind of camouflage for the rich. The prime example is Succession protagonist Kendall Roy’s $525 Loro Piana baseball cap—you wouldn’t know how expensive it is just by looking at the plain black hat, but it’s a status symbol regardless. The two terms are used interchangeably, but quiet luxury is more frequently searched. A stealth-wealth wardrobe is filled with neutral, business-casual clothing. Think slacks, cashmere sweaters, and demure necklines and hemlines. Despite the name, one of the appeals of quiet luxury is that it’s an achievable look at many different price points. Your black blazer could be $3,190 from The Row or $60 from Zara. If you know, you know—but most people don’t know. This trend really took off this spring with the trifecta of Gwyneth Paltrow’s ski trial, the final season of Succession, and Sofia Richie’s wedding to Elliot Grainge, which each put a different kind of luxury in the zeitgeist. However, people started to point out that this was not exactly how the ultrarich really dressed, or at least not all of them. Obvious classism aside, it’s also been accused of being boring.Zoë Kravitz at an event in London, March 2023
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