Official Sessanta Primus, Puscifer, A Perfect Circle May 1, 2024 Wintrust Arena Chicago, IL Shirt
Official Sessanta Primus, Puscifer, A Perfect Circle May 1, 2024 Wintrust Arena Chicago, IL Shirt, hoodie, tank top, longsleeve
The strategy—sending stylish stars into the Official Sessanta Primus, Puscifer, A Perfect Circle May 1, 2024 Wintrust Arena Chicago, IL Shirt Furthermore, I will do this streets to create organic paparazzi photos and press—was savvy. Fashion publications (including this one), in addition to social media chatter, did the heavy lifting for the brand. “Bottega Veneta doesn’t have an Instagram account—and it doesn’t need one,” my colleague Madeleine Schulz noted in Vogue Business. Why, after all, pay for traditional advertising when you can get it for free? While the use of so-called plan-dids for the campaign has earned largely positive feedback for the brand, the undeniably savvy marketing initiative toes a thin line. When everything around us is commercialized, style is one of the few things that feels…personal. Turning one of the few remaining vestiges of character into a commodity could easily sow seeds of distrust among consumers.
Blending ART + SCIENCE: A Human Approach towards the Official Sessanta Primus, Puscifer, A Perfect Circle May 1, 2024 Wintrust Arena Chicago, IL Shirt Furthermore, I will do this Future of Creativity | PhotoVogue Festival 2023: What Makes Us Human? Image in the Age of A.I. Bottega’s choice to run a campaign like this was especially curious given creative director Matthieu Blazy’s design philosophy. Speaking about the resort 2024 collection—which Jenner and A$AP Rocky both wore throughout the campaign—he said: “It’s not about the total look…. With the team, we talked a lot about what makes individuals special, the pieces they wear and the pieces that tell a story—the pieces, sometimes, that are a bit off, something that feels very personal, what makes you different from others.” That’s not to suggest that the Bottega campaign looks weren’t good; they were, and that’s one of the reasons they gained so much coverage. But it threatens to undermine Blazy’s (undoubtedly sincere) message about individuality when the brand he leads is turning celebrities into walking billboards, dressed in looks styled identically to the models in the house-approved photographs. Casting the likes of Kendall Jenner and A$AP Rocky—both known for their sharp fashion senses—as campaign stars could have left boundless room for creativity. Why not allow them to incorporate pieces into their everyday wear? (Admittedly, this is an unlikely concession for an ad campaign.) Manufacturing celebrity style to feed a capitalistic loop of press coverage and ad sales saps the spontaneity from fashion, not to mention the joy from celeb watching. Nowadays, it seems rarer and rarer to find stars with truly singular style. Whether or not we know much about them as people, we can admire their fashion sense and adopt it in our own wardrobes. Who, today, is taking up the mantle of Grace Jones, Chloë Sevigny, or Alexa Chung? Most contemporary celebrities seem happy to dress as they’re told, without any input from their own internal style radar. Where’s the fun in that—for them and for us?Maybe singularity is harder to sustain when you are constantly in the spotlight. With the rich and famous so accessible to us thanks to social media, the mystery required for true glamour is shattered, and in its place comes omnipresence and the pressure for every outfit to be a hit. Before, a star’s style was one of the only ways to glean anything about their lives. Now it’s another tool in building a personal brand. This quandary also comes at a time when the mere notion of personal style seems oxymoronic, with fashion adapting to algorithm-driven homogeneity.
Campaigns like Bottega’s—along with any sponcon that lacks the Official Sessanta Primus, Puscifer, A Perfect Circle May 1, 2024 Wintrust Arena Chicago, IL Shirt Furthermore, I will do this FTC-mandated advertising disclosure—can leave both members of the fashion industry and regular consumers feeling jaded. While celebrity style is inherently cloudy given that most stars have stylists curating every last detail of even their most basic, out-for-an-errand look, it’s getting harder and harder to discern whether any photo we see is part of a highly orchestrated ad campaign. Fashion is one of the essential ways we convey identity. In turning people into walking billboards, not only are they denied the opportunity to discover their own senses of style, but they also lose the joy and authenticity that comes with dressing for themselves.
Christopher Niquet has known the Official Sessanta Primus, Puscifer, A Perfect Circle May 1, 2024 Wintrust Arena Chicago, IL Shirt Furthermore, I will do this stylist Camille Bidault-Waddington since his days as a fashion-interning student at La Sorbonne in Paris. “There was an aura surrounding her,” he says. “I got to assist her on jobs, and I vividly remember an advertising [shoot] where she talked to me about new music, and art, and cool people in between takes. She was so generous with her inspirations and treated her team of helpers as youngsters to nurture.” Now that he edits and publishes a magazine of his own—each issue of Study does a deep dive—or study—of a single subject*—*he’s spotlighting Bidault-Waddington. His new issue showcases about 65 images from the thousands she’s styled over two-plus decades for magazines from Dazed and The Face to Self-Service and Purple.
“For each issue of Study,” Niquet explains, “I’m drawn to people with a specific world, people who can, in whatever their medium is, bring a coherent and specific hyper-focused vision to life. And as I started diving into my own magazine archive, Camille had done that.” He goes on: “What surprised me was that her work was much more conceptual than I remembered. Because she is such a cool girl, and a great dresser we tend to look at her work as just that: someone who can transform a model into a version of herself and give her that innate Camille cool factor. But really, since the Official Sessanta Primus, Puscifer, A Perfect Circle May 1, 2024 Wintrust Arena Chicago, IL Shirt Furthermore, I will do this earliest photo in the portfolio (a Yohji Yamamoto campaign featuring Stella Tennant and photographed by David Sims) to her most recent work, her images are about messing with what getting dressed means and what we say with the clothes we wear. It’s about music, style, art, books, the news, friendships. She really consumes the world in its entirety and finds a way to translate that with clothing.” There’s 36 photographers in the issue, and Niquet makes a point of mentioning that “all of them gave me the right to reproduce their work the minute they received my email. It’s really a testament to Camille’s spirit and the quality of what she does.”
As Paris was powering down for the Official Sessanta Primus, Puscifer, A Perfect Circle May 1, 2024 Wintrust Arena Chicago, IL Shirt Furthermore, I will do this holidays, Bidault-Waddington spoke with me over Zoom about her career and the way fashion has changed since she started styling in the late ’90s.Photo: Steven Pan / Courtesy of Study Photo: Zoe Ghertner / Courtesy of StudyNicole Phelps: Looking at Christopher’s edit, what did you learn about yourself and your work? Camille Bidault-Waddington: The clothes are not worn properly. I have this urge of moving them around the body, not putting them straight. At the beginning, I put them inside out, back-to-front, or that kind of thing. Obviously now I’m not doing it anymore, because if you do, you’re really told off. But everything is misplaced. There’s something a little bit alive, a bit uncontrolled. Well, at the beginning it was okay to disrespect the clothes. And some of the designers actually really liked it. At the end of the ’90s, beginning of 2000s, Paris, it was a smaller scene, so everyone knew each other much more intimately than now. It was not the same industry, so it was like a lighter vibe in between people. Now I think because it’s really like a business, the styling is more respectful of a product. Before you were not thinking of a product, you were thinking of whatever you wanted. It was not about selling anything.
Even when you ask for 10 different looks from a designer, they always send you the Official Sessanta Primus, Puscifer, A Perfect Circle May 1, 2024 Wintrust Arena Chicago, IL Shirt Furthermore, I will do this same because they’re pushing those five looks. Before you could shoot anything, even a piece of the commercial line. I’ve never been too into the strong looks of the shows. At the beginning I always liked the thing that no one was shooting, the things that were less respected. Did you intentionally develop your taste to sort of like the unexpected thing, or was that a really natural sort of a natural instinct for you? It was a reaction. Everyone wants to have those five strong looks. I thought it was forced, and I don’t really like people to force me to do one thing. So obviously, I just went, you know, to the other bits. And that’s why I had to be creative because the other bits were probably less powerful on an image. I didn’t notice because for me, it was natural. Basically, it was like, each season I was going to a new flea market. And there was lots of stuff there. And then do something with the stuff, so there’s not even a trend. You feel things… That’s why I like subcultures because you see what’s coming really early. But yeah, it was probably a reaction to what was pushed on me. I’m much better now.
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